Referrals and Networks are imperative to a winning recruiting strategy yet many organizations lack a formal process. Some choose to have incentives for referrals while others do not. However, a strong referral program is based upon a companies most valuable assests it's people, values, vision, mission, and opportunities. In other words, what defines your company AND are your employees or community partners excited to talk about it?
Communication
How are you communicating the voice of your company to your customers? Do you encourage potential employees the opportunity to communicate with you or is your process designed to close communication down? Do you have an open door communication policy? A strong communication and voice recruitment strategy requires the implementaion of key company message defining who you are and a voice channel that allows for two way conversations. Your image and how you project yourself to potential employees is critical in attracting the right staff. Is your message or the manner in which, you communicate your message defeating your overall objectives? A strong employment marketing and branding strategy includes developing collateral that emulates your organizations persona in a complimentary fashion.